How to Use Facebook Page Insights/Demographic Data?

admin 20:38
Insights provide information about your Page's performance and are available after at least 30 people like your Page. Find demographic data about your audience, and see how people are discovering and responding to your posts.

Learn more about Page Insights.

How do I see demographic data about the people who like my Page?

To see demographic data about the people who like your Page:
  1. Click Insights at the top of your Page
  2. Click People
In the Your Fans section, you can see:
  • The percentage of people who like your Page for each age and gender bracket, based on the data people enter on their personal profiles
  • The countries and cities of the people who like your Page, based on their IP address when they use Facebook
  • The language of the people who like your Page, based on their default language setting
You can compare the age and gender data of the people who like your Page with the same data for everyone on Facebook by hovering over an age bracket.

About Page Insights

Since Page are public spaces, your engagement with Pages is also public. We provide Page Insights to Page managers about people's activity on their Page.
To learn more about how Facebook collects and uses information for Page Insights:

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