Apple Largest Store in the World opens in Dubai

admin 10:47
MacRumors reports, Apple is reportedly planning to build the largest Apple Store in the world in Dubai's Mall of the Emirates, Business Insider reported.

The new Apple Store was originally planned to fill the mall's large cinema complex, a source told MacRumors.

According to GulfNews, The store will likely create more awareness of Apple and drive demand, according to Nadeem Khanzadah, head of retail at Jumbo Electronics, which is a premium reseller of Apple products.

The smartphone market in the UAE is saturated. Euromonitor International expects 2.8 million smartphones to be sold in the UAE this year.

“Instead of being a competition to Emax and other ‎speciality stores, it will act as a catalyst to improve sales of Apple products in Emax and enhance availability of products and services to international standards in our region,” said Neelesh Bhatnagar, CEO of Emax.

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