In a bid to up its revenues, popular microblogging site Twitter is rolling out a new advertising format which will put promoted tweets from brands and companies right into the users' timelines.
The new system — which will be tested out in the next few weeks — will take "promoted tweets" from companies and put them right at or near the top of the users' timelines.
"These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once," the company said in a blog post.
"These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once," the company said in a blog post.
"We’ll be rolling out and testing this new offering over the next several weeks with a select group of partners, including Best Western, Dell, Gatorade, Groupon, HBO,JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s “50/50”, TNT and Virgin America among others — with more to come soon. During this phase, you may also see Promoted Tweets in your timeline from non-profit organizations you follow, including charity: water, Make-A-Wish Foundation,Room to Read, The American Red Cross and Water.org."Technology news site CNET reports that companies will be paid only when certain actions are taken on a tweet, such as clicking on it, retweeting it to followers or replying directly to it.
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