Video- Research in Motion (RIM) changed name to BlackBerry

Video- Research in Motion (RIM) changed name to BlackBerry

admin 04:15
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In this exclusive BlackBerry 10 interview with BlackBerry CMO Frank Boulben, Frank talks about the new name change and what BlackBerry as a brand means to him.





RIM rebrands itself with a new name, a new operating system and a new phone. It’s a bold step for a company that made several missteps after ruling the smartphone segment and believes it must start over from scratch with new products and a new brand.


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