The new inbox organizes email into five optional tabs: primary, social, promotions, updates and forums. These categories make it easy to read messages of the same type all at once, and keep track of your mail.
You choose the tabs you want. And, if you see a message you want in a different tab, all you have to do is drag and drop it into the tab you choose.
New customizable tabs put you back in control so that you can see what's new at a glance and decide which emails you want to read and when.
http://www.gmail.com/inbox
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