How to get the most out of the shop section on Facebook Page Tutorial

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Facebook Tutorial: How do I get the most out of the shop section on my Page? Having a shop section on your Page is a new feature being tested. It may not be available to you at this time.

Here are some ways to get the most out of the shop section on your Page.

Build Trust

Create a Page username. A Page username is a unique name that people can use to easily find your Page. Each Page username can only be claimed by one Page, so visitors can find your Page more easily if they know your username.

Learn how to create a Page username.
Get verified. Getting your Page verified lets people know that it's authentic. A verified Page gets a prominent gray check mark to let people know Facebook has verified you. This is an important step, as it can help increase customer trust.

Learn how to verify your Page.

Note: Page verification may not be available in your country right now.
Respond quickly. Swift responses to messages from customers can build trust and show customers you value them. They also increase the responsiveness rating we display on your Page. If potential customers see that you're very responsive, they might be more likely to reach out, and view you more positively overall.
Encourage customers to leave ratings and reviews. If your Page has a shop section, it also has a ratings and reviews section. A high rating and positive reviews can build trust and interest among potential customers. After you've transacted with a customer, encourage them to rate you and write a review.
Add the address of your physical store (if you have one). A positive experience on your shop can increase the likelihood that a customer will come to your physical store. It can also make your business more tangible to people who are skeptical of the internet.

Learn how to add an address to your shop.

How do I verify my Page?

Pages for local businesses and other organizations may be eligible for a gray verification badge. If you're an admin and your Page is eligible and has a profile picture and cover photo, you'll see this option in your Page's Settings. To verify your Page, you can use your business' publicly listed phone number or a business document (ex: phone bill).

To verify your Page:

Click Settings at the top of your Page
From General, click Page Verification
Click Verify this Page, then click Get Started
Enter a publicly listed phone number for your business, your country and language
Click Call Me Now to allow Facebook to call you with a verification code
Enter the 4-digit verification code and click Continue

If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business' name and address.

After we receive your verification code or business document, we'll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you're not required to verify your Page.

Note: Right now, we're not accepting requests for the blue verification badge in your region.