And it all starts with apps. Apps are now how you watch your favorite movies, shows,live sports, and more. And the new Apple TV makes that easier than ever with theApple TV Remote, a new interface, and the App Store, where you’ll find games and apps that completely change what you expect from your big screen. It all adds up to an amazing experience that is the future of television.
The future of television is here.
Watch the keynote
TV is a major part of our lives. We gather together around our big screens to watch big movies and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. Apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with your screen. This is the new Apple TV. This is where television is headed.
It’s all about apps.
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps to access all sorts of entertainment. And that’s exactly where TV in the living room is headed too. Apps allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.
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